What comes to mind when you hear the word Blockbuster?
Fond memories of Friday nights during childhood picking movies to watch? We see it as a company that failed to adapt to the ever changing business landscape. A good digital marketing strategy is just one aspect of how business models and processes are evolving daily.
Digital marketing strategy is the addition of digital technologies to business models to create and improve business capabilities and overall improving a business’ performance. Digital strategies have the unique ability of giving your company new sources of competitive advantage, value creation and growth.
As digital technology becomes more prevalent in the everyday running of businesses and companies begin their digital transformation journey, it is important to remember that a successful transformation relies on a smart digital marketing strategy.
At Everblue, we are ready to assist you reach your potential, by helping you understand your competitive environment,strengthen your existing advantages, developing new capabilities and ensuring cultural shifts are overcome.