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At Everblue, we believe that as much as Google's algorithm has changed, content marketing is still the most important component of your SEO strategy.
What is Content Marketing?
Content Marketing ties into your SEO strategy, you can configure your off-page SEO, technical SEO etc, but you need content on your site for it to acutally rank on Google.
Google has recently put less weighting on keywords, focusing more on user intent, giving them relevant information to satisfy their query.
So what has content marketing got to do with this? The paradigm has shifted, many donkey SEO agencies keyword stuff pages and pray to the gods of Google that the site will rank.
Google, now, revolves around value.
It needs to provide use to a user. Have you ever Googled something, and read through an article about it just to find it was totally useless? This is what Google is trying to eradicate.
How do we market 'value'?
A buzzword that is floating around the digital marketing space these days is 'thought leadership'.
Experts usually provide value in what they write. And this principle applies to online content.
This is why companies need to focus on keeping content on their site relevant, content that answers a question, is easy to read and that users enjoy and spend time reading (low bounce rates).
To do this, a content marketing strategy is needed. This is where Everblue Digital comes in. We can take that weight off your shoulders, writing blogs and articles is tedious right? We want you to run your business, while we take of the back-end work, (we secretly love it!).
We do the research, we find the questions your audience is asking, and we answer that question with Google-grade quality. You may be beginning to see the start of the value that we can add to your business.
Content Marketing, ORM, Social Media, everything ties into SEO. With everything working in harmony, you will see a positive effect on your business & how it generates traffic & leads.
If you are interested in learning how content marketing can positively impact your business some more, please get in touch. We have a range of affordable packages that incorporate everything you need to grow your business online.
Everblue Digital, Content Marketing Expert in Dublin. Call us today on +353 87 7806870.
Be sure to also check out our digital marketing glossary which has all of the most essential digital marketing terms in the industry today.