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At Everblue, we know email marketing is a cost-effective way to contact and market to your customers.
What is Email Marketing?
Email Marketing is a process. It usually comes in the form of newsletters, promotions, white-papers, ebooks etc.
Companies need to capture email addresses to send marketing emails. Marketing emails are created with the intent of getting you to make a new purchase, absorb their information, or continue your abandoned cart (very popular in ecommerce!).
This is where we start at the top of the funnel. A user is interested in your product or service may find you on Google, Social Media, or direct to your site, they might fill out a contact form, or a newsletter signup or whatnot. Some form of lead magnet.
This email address should then feed into a CRM database for later use.
With efficient sales funnels, you can send a sequence of emails to a user who submits their email on your site, and market to them based on that email across websites & platforms. Welcome to the world of cookies, which are arguably as valuable as gold.
How is Email Marketing so effective?
When done correctly, email marketing can be super profitable. Unless you pay for ads that drive traffic to your site, email leads are inherently free, right? We consider these organic leads, how do you get more organic leads? See SEO.
The goal of email marketing, funnily enough, is to avoid Gmails 'Promotions' folder, which is where marketing emails go to die. (I personally check these on the regular so maybe it's not too bad!).
It's all about the subject line. It needs to be short, concise & add value. Again, value, similar to content marketing, the content of an email must provide value. If a subscriber gets annoyed by your very first email, you've lost them forever.
It's best to let the experts handle email marketing, the copy, creative, and timing is all crucial. You can't send an email about a promotion on Christmas trees in May.....
We do the research, we prepare the email, we track the analytics, while you are in the loop every step of the way.
Be sure to also check out our digital marketing glossary which has all of the most essential digital marketing terms in the industry today.
Everblue Digital, Email Marketing Expert in Dublin. Call us today on +353 87 7806870.