Lead generation

At Everblue, we know that lead generation can be difficult without an efficient sales funnel. We feel that our solutions to this will help move the needle for your business.

What is a lead?

A lead can be defined as an individual who has expressed an interest in your company, or its products & services in some way at some point in time. Leads generally become leads after they have submitted their information to a company, be it on their website, by email or through social media. Either way, the company receiving this information has a potential customer on their hands who wants to be contacted.

How do I generate more leads?

Generating leads is a by-product of your collective efforts in your digital marketing strategy and is usually the holy grail in terms of letting you know the things you are doing, is working, very well.

To get leads you need traffic to your site, to get traffic to your site you need to be on Google. How do you rank on Google? Content, Site Speed, Reputation, Optimized site structure, social media signals. How do you get social media signals? Build an audience on social media, get them sharing your content, liking your content.

When that traffic comes to your site, how do you make sure you convert them to leads? Have valuable content, and aesthetic website, a fast website, have an optimized landing page with a clear CTA, a lead magnet of some sort, top 10 things, Cheat sheet, white paper, groundbreaking study, ebooks and the likes.

Once their information comes through, you have yourself a lead, and you're on the ladder to acquiring a client.

What about people who visited your site but dropped out of the funnel? This is where your PPC Advertising comes in.

And that is where we will leave that.

If you are interested in learning how we generate leads and how that can positively impact your business, please get in touch. We have a range of affordable packages that incorporate everything you need to grow your business online. We offer a free, no-obligation marketing proposal with every business we deal with. We go in-depth into what you need, set out a clear scope, key deliverables & a timeline.

Everblue Digital, Lead Generation Expert in Dublin. Call us today on +353 87 7806870.

Be sure to also check out our digital marketing glossary which has all of the most essential digital marketing terms in the industry today.

Need some more info? Get in touch!

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77 Camden Street Lower, St Kevin's, Dublin 2, Dublin, D02 XE80
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James Gleeson, Founder

Aisling Coffey, Head of Marketing