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At Everblue, we believe that pay-per-click advertising, when done right, will help you achieve fast, considerable results. We often see around 5-10x ROI for our clients on both Google Ads and Facebook Ads.
How does Pay-Per-Click Advertising work?
When a user searches for a certain query, we can see a number of companies that appear at the top of the SERP (Search Engine Results Page) with the label 'ad'. This is a direct result of that company specifically targeting keywords within your search, and paying to be listed as a suitor to your query.
PPC Advertising comes in many forms, from full banner ads, to social media advertisements based on user interests, demographics, behaviors, etc, to basic click-through ads. PPC is used best in highly competitive spaces, such as e-commerce.
Google Ads and Facebook Ads are extremely powerful tools that allow to target very specific niches in any given market, and also experiment with very granular targeting.
How do I know what my target market is?
Targeting is often done in combination with keyword research for SEO. We would take a look at your products, research your industry, and come up with a plan to get you the best return on your investment based on very detailed targeting mechanisms.
With Facebook Ads, you can actually target an audience that have similar characteristics with people who have purchased from your site in the past, or at least shown an interest, enter Lookalike Audience!
At Everblue Digital, we will develop ad copy poised for drawing interest, create eye-catching graphics and media, and we will optimize your website for conversions and develop a number of audiences to target.
You can contact us below with any questions or if you would be interested in getting us on board to manage your PPC Campaigns!
Be sure to also check out our digital marketing glossary which has all of the most essential digital marketing terms in the industry today.